Toys and Babies

Dear Toys-R-Us/Babies-R-Us,

Please, for the love of Legos, stop filling my inbox with e-mail upon e-mail of advertisements.  I am sorry to have to tell you this, but you ARE the definition of an e-mail spammer.  I get it, you have a seemingly endless supply of deals just for me, and I do appreciate it.  But do you really NEED to send me an e-mail every single day?  And why, for the love, would you EVER feel like you need to send me multiple e-mails in a day, because you don't.  Between Toys-R-Us and Babies-R-Us I am currently receiving an average of 2 e-mails each an every day, and on special days even more.  You must have an absolute army of graphic artists at your disposal, not to mention the advertising department conjuring up these deals.

I know what you are going to say, and yes you are right, I did check the little box indicating that I would like to receive notifications of special offers and deals.  But come on!  This is ridiculous!  The note next to that checkbox needs to be reworded to accurately articulate the magnitude of decision to check that tiny little checkbox.  In addition, you should probably have a completely separate checkbox for Babies-R-Us as they most certainly don't carry my size onesie.

To be honest the only reason I checked that damn little box is because I thought it would be nice to know when you have video games "Buy 2 Get 1 Free".  But even if you did have that deal I wouldn't know it because I stopped reading your e-mails a month after I started getting them.  And that's just sad, because I LOVE video games, and I buy a lot of them.  I cannot tell you how much I would like to get a free video game every time I buy 2 at full price, but I simply cannot justify wasting the kind of time it takes to sift through the 730+ e-mails you send me in a year.

Do you carry "The boy who cried wolf"?  I'm sure you do, how can you not for bedtime's sake?  I would recommend that you read that book, and really internalize it.  I think that you will find a nugget or two of wisdom that you can take away and apply to your advertising business.  You, Toys-R-Us, are the store that cried deal.

Kind Regards,
James Klein

Note: I am tempted to attach a picture of myself to make you picture me in a onesie!