Dear Toys-R-Us/Babies-R-Us,
Please, for the love of Legos, stop filling my inbox with e-mail upon e-mail of advertisements. I am sorry to have to tell you this, but you ARE the definition of an e-mail spammer. I get it, you have a seemingly endless supply of deals just for me, and I do appreciate it. But do you really NEED to send me an e-mail every single day? And why, for the love, would you EVER feel like you need to send me multiple e-mails in a day, because you don't. Between Toys-R-Us and Babies-R-Us I am currently receiving an average of 2 e-mails each an every day, and on special days even more. You must have an absolute army of graphic artists at your disposal, not to mention the advertising department conjuring up these deals.
I know what you are going to say, and yes you are right, I did check the little box indicating that I would like to receive notifications of special offers and deals. But come on! This is ridiculous! The note next to that checkbox needs to be reworded to accurately articulate the magnitude of decision to check that tiny little checkbox. In addition, you should probably have a completely separate checkbox for Babies-R-Us as they most certainly don't carry my size onesie.
To be honest the only reason I checked that damn little box is because I thought it would be nice to know when you have video games "Buy 2 Get 1 Free". But even if you did have that deal I wouldn't know it because I stopped reading your e-mails a month after I started getting them. And that's just sad, because I LOVE video games, and I buy a lot of them. I cannot tell you how much I would like to get a free video game every time I buy 2 at full price, but I simply cannot justify wasting the kind of time it takes to sift through the 730+ e-mails you send me in a year.
Do you carry "The boy who cried wolf"? I'm sure you do, how can you not for bedtime's sake? I would recommend that you read that book, and really internalize it. I think that you will find a nugget or two of wisdom that you can take away and apply to your advertising business. You, Toys-R-Us, are the store that cried deal.
Kind Regards,
James Klein
Note: I am tempted to attach a picture of myself to make you picture me in a onesie!
Wednesday, August 22, 2012
Wednesday, August 1, 2012
Chick-Fella
Today was Chick-fil-A support day. We drove by one this afternoon and the line was crazy, and the restaurant parking lot filled to overflowing. We didn't know what was going on, but thank goodness Wendi didn't have a lemonade tooth today or who knows what would have happened. Later tonight I heard about it on the news.
It all started when Dan Cathy, the president of Chick-fil-A, publicly affirmed that the openly religious family that owns and runs the chain does not support gay marriage. Not only this, but that the company contributes funds to groups that openly oppose gay marriage. Dan stated in part "We are very much supportive of the family — the biblical definition of the family unit...We know that it might not be popular with everyone, but thank the Lord, we live in a country where we can share our values and operate on biblical principles."
Since then Chick-fil-A has been the recipient of a firestorm of scrutiny by the press and pro-gay marriage groups around the world in an apparent attempt pressure them into changing their views. The openly christian company became the target of protests and public ridicule by the mayors of Boston and Chicago and others, who have threatened to abuse their power to block attempts by the chain to enter their cities.
Apparently today was designated a day for people to show their support for Chick-fil-A and here in Utah people showed up in droves to show their support for the company with their wallets. Whether you agree with their views or not, you have to respect them for having their beliefs, and sticking to them even in the face of criticism and attacks by those with opposing views. Those who cannot apparently not bear the thought of others having a view that differs from theirs.
In the opinion of this journalist, religious freedom and the freedom of speech are among the most important freedoms upon which this great country was founded. The ability to have an opinion and to express it, stand by it and defend it as you choose. This is time when this freedom is squandered, where many of our leaders are swayed by public opinion or pressure from contributors. Even the parties are guilty of trying to make themselves more appealing by embracing the popular horse carcass of the day.
I applaud you Chick-fil-A, for standing for what you believe in! For closing on Sundays because you believe it is the right thing to do. For having the best mission statement I have ever heard "To glorify God by being a faithful steward of all that is entrusted to us. To have a positive influence on all who come in contact with Chick-fil-A." Thank you for not sacrificing your morals and beliefs in the name of profits. I truly hope that your example will influence others to do the same.
Since then Chick-fil-A has been the recipient of a firestorm of scrutiny by the press and pro-gay marriage groups around the world in an apparent attempt pressure them into changing their views. The openly christian company became the target of protests and public ridicule by the mayors of Boston and Chicago and others, who have threatened to abuse their power to block attempts by the chain to enter their cities.
Apparently today was designated a day for people to show their support for Chick-fil-A and here in Utah people showed up in droves to show their support for the company with their wallets. Whether you agree with their views or not, you have to respect them for having their beliefs, and sticking to them even in the face of criticism and attacks by those with opposing views. Those who cannot apparently not bear the thought of others having a view that differs from theirs.
In the opinion of this journalist, religious freedom and the freedom of speech are among the most important freedoms upon which this great country was founded. The ability to have an opinion and to express it, stand by it and defend it as you choose. This is time when this freedom is squandered, where many of our leaders are swayed by public opinion or pressure from contributors. Even the parties are guilty of trying to make themselves more appealing by embracing the popular horse carcass of the day.
I applaud you Chick-fil-A, for standing for what you believe in! For closing on Sundays because you believe it is the right thing to do. For having the best mission statement I have ever heard "To glorify God by being a faithful steward of all that is entrusted to us. To have a positive influence on all who come in contact with Chick-fil-A." Thank you for not sacrificing your morals and beliefs in the name of profits. I truly hope that your example will influence others to do the same.
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